{
  "retrieved_at": "2026-09-24, between 07:00 and 07:04 UTC",
  "retrieval": {
    "tool": "Firecrawl search API (web source), location \"United States\", 10 results, highlights off",
    "note": "A search-API result list, not a screenshot of a logged-out google.com SERP. Positions can differ by location, device, personalisation and hour. It is used here only to choose which pages to benchmark, never as a ranking claim."
  },
  "queries": [
    {
      "query": "free website audit tool",
      "results": [
        {"position": 1, "url": "https://www.semrush.com/siteaudit/", "title": "Free SEO Checker: Check for SEO & AI Search Issues - Semrush"},
        {"position": 2, "url": "https://www.seoptimer.com/", "title": "SEOptimer: Analyze Websites With Free SEO Audit & Reporting Tool"},
        {"position": 3, "url": "https://www.thehoth.com/seo-audit-tool/", "title": "Best FREE Website SEO Audit Tool - The HOTH"},
        {"position": 4, "url": "https://ahrefs.com/site-audit", "title": "A Free SEO Audit Tool by Ahrefs"},
        {"position": 5, "url": "https://seositecheckup.com/", "title": "SEO Site Checkup: Reclaim Lost Traffic with LLM-Ready SEO ..."},
        {"position": 6, "url": "https://rankmath.com/tools/seo-analyzer/", "title": "SEO Analyzer - Generate a Free SEO Report of Your Website - Rank Math"},
        {"position": 7, "url": "https://aioseo.com/seo-analyzer/", "title": "FREE SEO Analyzer Tool - Generate Website SEO Audit Report - AIOSEO"},
        {"position": 8, "url": "https://www.seobility.net/en/seocheck/", "title": "SEO Checker | Test your website for free with Seobility"},
        {"position": 9, "url": "https://seomator.com/free-seo-audit-tool", "title": "Free SEO Audit Tool — 172 Checks + AI Visibility - SEOmator"},
        {"position": 10, "url": "https://seeklab.io/blog/best-free-website-audit-tools-in-2026-no-demo-call-required/", "title": "Best Free Website Audit Tools In 2026 — No Demo Call Required"}
      ]
    },
    {
      "query": "website audit",
      "results": [
        {"position": 1, "url": "https://www.semrush.com/siteaudit/", "title": "Free SEO Checker: Check for SEO & AI Search Issues - Semrush"},
        {"position": 2, "url": "https://www.seoptimer.com/", "title": "SEOptimer: Analyze Websites With Free SEO Audit & Reporting Tool"},
        {"position": 3, "url": "https://zulu.neilpatelapi.com/en/site-audit", "title": "Site Audit: Find & Fix SEO Issues on Your Website | Ubersuggest"},
        {"position": 4, "url": "https://en.wikipedia.org/wiki/Website_audit", "title": "Website audit - Wikipedia"},
        {"position": 5, "url": "https://www.thehoth.com/seo-audit-tool/", "title": "Best FREE Website SEO Audit Tool - The HOTH"},
        {"position": 6, "url": "https://blog.hubspot.com/marketing/website-audit", "title": "Website audit ultimate guide: Checklists, tools, + expert insights"},
        {"position": 7, "url": "https://seositecheckup.com/", "title": "SEO Site Checkup: Reclaim Lost Traffic with LLM-Ready SEO ..."},
        {"position": 8, "url": "https://ahrefs.com/site-audit", "title": "A Free SEO Audit Tool by Ahrefs"},
        {"position": 9, "url": "https://www.wix.com/blog/website-audit-checklist", "title": "How to Run a Website Audit (+ Checklist) - Wix.com"},
        {"position": 10, "url": "https://rankmath.com/tools/seo-analyzer/", "title": "SEO Analyzer - Generate a Free SEO Report of Your Website - Rank Math"}
      ]
    }
  ],
  "selection_rule": [
    "1. Keep URLs that appear in the top 10 of BOTH queries: semrush.com/siteaudit, seoptimer.com, thehoth.com/seo-audit-tool, ahrefs.com/site-audit, seositecheckup.com, rankmath.com/tools/seo-analyzer.",
    "2. Keep only pages whose main job matches cometweb.io/website-audit: a page that sells or runs a website audit. All six qualify.",
    "3. Set aside the two full SEO suites (Semrush, Ahrefs) as aspirational ceilings of a different scale; the article's method allows one ceiling but it must not dominate, and this run keeps none so that the comparison stays like-for-like.",
    "4. Rank the remaining four by mean position across both queries and keep the top three: SEOptimer (2, 2 -> 2.0), The HOTH (3, 5 -> 4.0), SEO Site Checkup (5, 7 -> 6.0). Rank Math (6, 10 -> 8.0) is the first reserve.",
    "5. Our own comparable page is cometweb.io/website-audit (title 'Website Audit Tool — Find Technical Priorities'). cometweb.io did not appear in either top 10."
  ],
  "selected": [
    {"id": "cometweb", "url": "https://cometweb.io/website-audit", "reason": "own page for the same intent"},
    {"id": "seoptimer", "url": "https://www.seoptimer.com/", "mean_position": 2.0},
    {"id": "thehoth", "url": "https://www.thehoth.com/seo-audit-tool/", "mean_position": 4.0},
    {"id": "seositecheckup", "url": "https://seositecheckup.com/", "mean_position": 6.0}
  ]
}