The Competitors module compares your URL with chosen domains using public technical signals — Insight module scores, visible UX elements and differences between sites. It is not spying or a market research guarantee: it shows where you lead and where rivals pull ahead technically.
Instead of “theirs looks nicer,” you get Insight module deltas — before you commission market research or a strategy audit.
A single “competitor score” does not say how much traffic a rival has or what their strategy is. The module combines public technical signals, module results and visible UX differences in one report — with no promises of revenue, traffic or surveillance data.
You pick rivals, Insight runs the same module stack on each — and the gap map shows where to invest first.
Performance, SEO, Accessibility, Security and Ecology results side by side.
Spots where rivals pull ahead technically — LCP, meta, headings, security.
Areas where you beat the competitor average — accessibility, ecology, UX.
You provide your address and up to three competitors. The module scans publicly available pages — no panel logins or internal data access.
Performance, SEO, Accessibility, Security and Ecology results side by side. You see deltas vs rival averages and which module sets you apart.
Findings are ordered by technical significance in the comparison. You know whether to start with LCP, metadata, accessibility or visible UX signals.
After optimization you return to previous comparisons. You check whether you caught up in a chosen module — with no full market research promise.
Score comparison
Four quality modules set against your competitors: overall score, a winner per metric and an unambiguous verdict. Instead of "theirs looks nicer" you get numbers for the client conversation.
Benchmark trend
A single benchmark is a photo — the trend is the film. Every scan adds a point: you see whether shipped fixes close the gap to rivals or the distance grows.
Public signals
The module organizes technologies exposed by the page, URL structure, visible content elements and publication signals. Keyword, backlink and traffic data require a connected source — they do not come from a URL alone.
Visible content
A heuristic organizes visible elements such as Q&A, authorship, dates and sources. These are document signals for review — not a promise of citation by a search engine or AI system.
No. Competitors compares public technical signals and Insight module results across domains. Keyword rank tracking stays with research tools — not this module.
No. The module has no access to analytics, ad panels or rival revenue. It only shows what comes from scanning publicly available pages and Insight module results.
Market research covers strategy, pricing, segments and sales data. The Competitors module focuses on technical site signals — performance, SEO, accessibility, security, ecology and visible UX elements.
Only from publicly available URLs you provide. The module does not break into servers, bypass logins or fetch data beyond what a page scan can see.
No. It points to technical gaps and advantages — e.g. slower LCP, missing meta on a rival, better accessibility on your side. Business decisions, content and positioning stay on your side.
Full module audit in Insight — Free plan, no card. The no-account performance quick test lives in Auditor.
