1. What are cookies
Cookies are small text files stored in your browser. We use necessary cookies for app sessions and local preferences. On the marketing site, Google Tag Manager / Analytics 4 and Microsoft Clarity load only after you accept analytics in the privacy banner; until then the site talks to no analytics provider. GA4 then sets its measurement cookies. Clarity runs without its own cookies, and our forms (contact, demo, trial, newsletter, guides, free audit) are masked in its session recordings.
2. Cookie categories
- Strictly necessary App: session (httpOnly cookie), CSRF. Site: the cw_lang cookie (12 months) remembers your language, and local preferences (currency, theme, privacy choice, last free-tool input) stay in your browser’s localStorage and are never sent to us. No consent needed. access_token, cw_lang, cw_cookies
- Functional App: dashboard settings, purchase-flow continuation. Full register in the app: Settings → Privacy. cw_checkout_intent
- Analytics Google Tag Manager, Google Analytics 4 and Microsoft Clarity on the marketing site — only after consent in the privacy banner. GA4 sets measurement cookies; Clarity records UX sessions without its own cookies and links each recording to the GA4 pseudonymous client ID. Our forms are masked in Clarity recordings. Ad signals are denied through Google Consent Mode: no ads, no Google Signals, no remarketing audiences. _ga, _ga_*
- Marketing None. Zero adtech. —
3. Third-party cookies
Stripe (payments) — required for checkout. Google Tag Manager / Analytics 4 and Microsoft Clarity — marketing site only, after consent (IP approximation; ad storage, ad user data and ad personalisation denied through Google Consent Mode, so no ads, Google Signals or remarketing audiences; Clarity masks our forms and receives the GA4 client ID to link a recording with its visit). Cloudflare Turnstile on the guide download forms sets no cookies and loads only once you start filling in the form. Cloudflare Web Analytics is cookieless and runs only for visitors outside the EU. No Facebook Pixel or Hotjar.
4. Managing cookies
The privacy banner appears on first visit. You can change your choice anytime via the floating "Privacy" button in the bottom-right corner. You can also clear cookies in your browser settings.
5. Retention
Strictly necessary — session up to 7 days. Functional — 30 days. Language cookie cw_lang — 12 months. Analytics — _ga and _ga_* up to 2 years as set by Google (Chromium browsers cap this at 400 days) unless you clear cookies or revoke consent; Clarity sets no cookies.
Document version 4.3 · Effective from 2026-10-06
