One quality standard for different ways of working
Insight uses one analysis standard. Depending on how you work and the site type, priorities, how you use results and the next step change.
Find your profile by how you work or by site type — for example an agency, a SaaS team or e-commerce.
Who uses Insight?
Choose how you work or the site type — separate paths, not a two-step matrix.
Views and figures on the cards are product-use examples.
Agencies
Reports and priorities for multiple clients
Analyse many sites on the same standard, turn results into priorities and hand the client a before-and-after report.
For agenciesSEO freelancers and developers
Site diagnosis without stitching tools by hand
Run a single-URL diagnosis, collect priorities and send a clear client report instead of stitching several tools.
For freelancersWeb teams
A shared quality standard in the organization
Set a shared quality standard, catch regressions and compare results after each release.
For web teamsSoftware houses
Baseline, handover and fix verification
Save a baseline before handover, verify fixes and deliver a documented quality result.
For software housesWhat type of site do you work on?
Same analysis scope — different emphasis on paths, templates and technical risks.
Views and figures on the cards are product-use examples.
E-commerce
Quality of key store paths
Check home, listing, product and checkout for performance, accessibility and technical risks.
For e-commerceSaaS
Public surfaces before release
Compare landing pages, docs and key public paths before the next release.
For SaaSMedia and publishers
Templates, page weight and accessibility
Control templates, page weight, SEO and accessibility across recurring content layouts.
For mediaEmphasis
Same scope. Different emphasis.
Insight analyses the same areas, but their weight and how you use them depend on your work profile and site type.
No. Same modules and rules. What changes is emphasis: which paths and risks matter most in your context.
Yes. Projects and domains in one account, client reports and before/after comparison.
Yes. Measurement history lets you compare results and show what changed after fixes.
No. It is a technical audit and shared baseline. Rank tracking, content ops and link building stay in specialist tools.
No. It automatically detects selected issues. Full WCAG conformance needs manual review and is not an Insight certificate.
No. Insight assesses technical path quality and risks — not purchase behaviour or the sales impact of changes.
Check a site and choose
the right next step
A public URL is enough. Insight shows the result, priorities and further scope.