Crawlability
Check whether important URLs can be discovered and fetched.
Technical SEO and indexability
A technical SEO audit built
around what to fix next.
Check crawlability, indexation, canonicals, metadata, sitemaps, schema and internal links in one technical workflow — then turn the findings into a priority list.
Use Insight for the technical baseline. Keep Ahrefs and Semrush for deep keyword, backlink and competitor research.
Technical SEO view Example
CometWeb Insight Indexability signals grouped
01 Crawlability Review
Indexation 3 issues
Canonicals 2 checks
Internal links Prioritised
Direct answer
What is technical seo audit?
Check crawlability, indexation, canonicals, metadata, sitemaps, schema and internal links in one technical workflow — then turn the findings into a priority list.
Content reviewed:
Technical signals that connect
Find the contradictions that make a site harder to crawl and understand.
Technical SEO is rarely one broken tag. Insight puts related crawl and indexation signals beside each other so a team can investigate the cause, not just collect warnings.
Indexation
Review noindex, status codes and signals that affect eligibility.
Canonicals
Surface canonical patterns that need a closer look.
Metadata
Find missing, duplicated or weak titles and descriptions.
Internal links
See link structure, orphan signals and important paths.
Schema
Check detectable structured data without promising rich results.
Technical SEO in context
Diagnose the path from URL to search result.
Use the audit to establish a technical baseline, then combine it with search data and manual review where the decision needs more context.
01
Crawl the site
Start with representative URLs or a deeper project crawl.
02
Join the signals
Compare robots, status, canonical, sitemap and link evidence.
03
Set the order
Separate blockers, clean-up work and opportunities for review.
04
Check the release
Re-test after a migration, template change or technical fix.
The workflow covers crawlability, indexation signals, status codes, canonicals, metadata, sitemaps, structured data and internal links. Coverage depends on the scan depth and the URLs available to analyse.
Last updated:
No. Insight focuses on the technical condition of the site and the next fixes. Ahrefs and Semrush remain the better fit for keyword research, backlink analysis, rank tracking and competitor research.
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No. The audit can detect structured data signals and issues, but Google decides eligibility and appearance. Content quality, policies and query context still matter.
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No. Fixing technical blockers can remove friction, but it is not a ranking guarantee. Results also depend on relevance, content, competition, links and search intent.
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Make technical SEO
easier to prioritise.
Start with the crawl and indexation signals your team can act on next.
Crawl and indexation signals Clear technical boundaries Re-test after releases