Title tag

Title tag versus H1

The title describes the document for external contexts: search results, the browser tab, a bookmark list. The H1 is the visible heading inside the page. They may read similarly, but they serve different roles and need not be identical.

The practical difference: a title benefits from carrying the brand and a qualifier, because a reader sees it without page context. An H1 rarely needs either — the visitor is already on the page.

<head>
  <title>TTF to WOFF2 Converter Online — Local Export &amp; Preview | CometWeb</title>
</head>

What length actually works

Google does not truncate title links at a fixed character count. Available width varies with layout, device and lettering. A 50–60 character range can be an editorial guide, but does not guarantee full display.

Placement matters more than the counter: the most important words first, the qualifier in the middle, the brand last. If the title is truncated, you lose whatever sits furthest right.

Why Google rewrites titles

Google can build a title link from title, headings, visible text, link text and og:title. Search Central lists these sources; title remains an important declaration but does not unconditionally control the result.

A rewritten title is usually a symptom rather than a penalty. The common causes: an empty or very short title, keyword stuffing, the same title across many pages, a title made only of the brand name, or a poor match to the query.

Title tags in SEO — what to expect

A title describes the topic and helps people decide whether to open a result. A change may affect CTR but does not guarantee improvement. Compare similar queries, devices and positions; seasonality and result-layout changes can confound a simple before/after test.

If a page collects high impressions with a very low CTR at positions 5–15, the title and description are the first place to look.

Common mistakes

• No title element at all, or more than one in the document.
• The same title across many pages — typical for URLs that differ only by parameters.
• Brand name alone, with nothing about what the page contains.
• Comma-separated keyword stuffing instead of a readable phrase.
• Confusing the title element with the title attribute or og:title; og:title supports sharing but Google may also use it.