Media and publishers
One template bug, thousands of articles.
Insight shows what in the template slows pages down and shifts the text.
No newsroom admin access
example-news.com/articleExamplePerformanceAn ad above the headline without reserved height shifts the text: CLS 0.31
Templates
Fix the template, not the article.
Check one URL for each template. A problem found in the article template appears on every page that uses it.
Example site. Page counts show the reach of one fix.
Article weight
Editorial content is the smaller part of what readers download.
Performance shows third-party scripts and their weight, and Ecology turns the transfer into a CO₂e estimate. With that report, the talk with the ad team is about numbers.
Insight will not switch off ads or change your ad network contract. It shows how much they weigh and how they affect load time.
Article, first visit on mobile4.8 MB
- Editorial text and photos0.9 MB19%
- Ads2.1 MB44%
- Embeds: video, posts, maps1.2 MB25%
- Analytics and tags0.6 MB13%
Example
Archive* (on paid plans)
The archive is pages Google judges, too.
A crawl follows the site’s links and checks SEO, accessibility and weight on every page it visits. The result is a list of issues with the number of pages each one affects.
Crawl · 500 pages · /sport sectionExample
- SEOTag pages without a meta description 212
- SEODuplicate article titles 38
- AccessibilityImages without alt text 147
- SEOArticles without a canonical 17
- PerformancePages with CLS above 0.25 64
One crawl covers 20 pages on Free up to 1,000 on Scale. Check a bigger archive section by section.
How the crawl worksA plan for publishers
How many sites, and how big a crawl?
The plan depends on how many sites or sections you run as separate projects and how many pages one crawl should cover.
- Free 1 project 1 seat 20 crawl pages
- Growth 10 projects 1 seat 200 crawl pages
- Studio 25 projects 2 seats 500 crawl pages
- Scale 50 projects 5 seats 1,000 crawl pages
FitsStudio$69 / mo
- One crawl up to 500 pages, you need 500
- 25 projects, one per site or section
- 90 days of history: see whether a template change helped
* Features marked with an asterisk on this page are on paid plans. A single article or home page can be checked on any plan, Free included. Full pricing
No. Check one URL from each template: article, category, gallery and home page. A template problem repeats on every page that uses it, and the fix works on all of them.
One crawl covers 20 pages on Free, 200 on Growth, 500 on Studio and 1000 on Scale. Check a bigger archive section by section.
Yes. Performance shows third-party scripts and their weight, plus layout shifts (CLS) often caused by ads without reserved space. Insight will not switch off ads or change your ad network contract.
Ads and embeds load different content each time, so weight and load time change. Compare several measurements and look at LCP, CLS and TBT rather than a single score.
Yes. The Ecology module turns page transfer into a CO₂e estimate with the SWDM model. With high traffic, even a small difference in article weight adds up over a month. It is an estimate, not an ESG audit.
Yes. The Accessibility module detects measurable WCAG issues, such as images without alt text, low contrast and unnamed links. Some checks always need a person.
Check your article template before the next story.
The Free plan needs no card. One article URL is enough.
- 1 Create an accountFree plan, no card.
- 2 Enter an article URLOne from each template.
- 3 Fix the templateOne change works across the archive.