Method example
Customer question
Journey starts here
Access and restrictions
Organise questions about indexing, crawlers and deliberate blocking. Identify the bot relevant to the platform being checked.
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AI brand visibility. Check answers, not promises.
A competitor appeared in an answer and your company did not. Before changing the website, define what you are measuring. This guide connects content-access checks with documented observations of AI answers.
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Start with the right question
Does crawler access mean visibility in AI answers?
No. Access to a page, using it as a source and naming a brand in an answer are separate questions. Correct technical configuration does not prove that a tool will cite the content or recommend the company.
Start with a question connected to a customer decision. Record the tool, date, question, answer and sources. Distinguish a link from a brand mention. Compare subsequent observations under recorded conditions instead of treating one screenshot as a stable ranking.
Method example
Which solution fits my problem?
An answer to save
Source: link to a page
Content access✓Citation✓Brand mention—
Compare two states
Inside the guide
From content access to a recorded result.
Build an observation log instead of relying on a single screenshot.
Method example
Customer question
Answer sources
Connect the starting point to the result.
Content and customer decisions
Check whether the page explains who the offer serves and what it includes. Prepare questions beyond the brand name itself.
Method example
Before
!Evidence missing
After checking
Result recorded
Answers, links and mentions
Record distinct types of presence in an answer. A missing brand or source is also an observation worth keeping.
Method example
Plan an observation
✓What was checked
✓Evidence and result
Next action
Ready to share with the team
Comparison and follow-up
Separate verification of a technical fix from observation of its effect. Work through an example and the scope of the Generative AI performance report.
A real excerpt. A practical exercise.
Save the answer before interpreting it.
The package includes recorded example CW-AI-001: an answer, an observation record and a completed log. Inspect the evidence behind the conclusion, then use the blank sheet for your own website.
- Choose one page, platform and customer question.
- Save the answer and its sources.
- Repeat the observation and describe what actually changed.
One access link. The complete package.
Read it. Put it to work.
Free materials in English. Verify your email, choose a format and download your files.
PDF guide
24 pages. For reading, saving for later or printing.
Online reading version
HTML for reading in your browser. Revisit the guide on your phone or computer.
Blank and completed CSV observation logs
Includes the saved answer in TXT and a JSON record. Open them in a spreadsheet or share the evidence with a colleague.
Who it is for and when to use it
For people who need to explain a result to a client.
The material serves SEO specialists, marketers and agencies starting to track AI answers. It helps define the observation scope and prepare team tasks without promising permanent brand presence.
No. Answers depend on the question, tool, time and personalisation, among other factors. The guide helps you record those conditions and distinguish a single observation from a sustained result.
About the publisher: CometWebThat only checks an answer to a branded query. It does not show whether the company appears in questions about needs, comparisons or choosing a solution. The guide separates these situations.
Save the question, tool, date, answer and sources, including known differences in conditions. One changed answer is not enough to attribute an effect to a single website change.
The PDF guide, an HTML version for reading on your phone and a ZIP package with worksheets. The guide and working materials are in English. Where included, original evidence and historical appendices retain their source language and are labelled.
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No. Answers depend on the question, tool, time and personalisation, among other factors. The guide helps you record those conditions and distinguish a single observation from a sustained result.
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Turn a single screenshot into an observation you can revisit.
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