Product page
Where campaign and Google Shopping traffic lands.
- PerformanceHow fast the product photo appears (LCP)
- SEOStructured data (schema) on the product page
- AccessibilityImage alt text, price and “Add to cart” contrast
E-commerce
Check your store before a campaign.
Insight shows each page’s score, from product page to cart, and what to fix first.
Shopify, WooCommerce, Magento and more
example-store.comExampleStore page results
/shoes/runnerTop issues on this page
PerformanceProduct photo delays LCP by 2.1 s Critical
SEONo Product structured data High
Tested on a large Shopify store: 8 of 8 known defects* (on paid plans) and 0 false alarms on 12 correct items.
See the testWhat we check
What to look at on store pages.
Insight runs the same checks on every URL. These are typical findings on different store pages; the colour shows the module.
Category and filters
Where Google decides which store pages to index.
- SEOCanonicals and duplicates created by filters
- SEOCategory meta title and description
- PerformanceThumbnail grid weight and lazy loading
Cart and forms
Where customers most easily give up.
- AccessibilityField labels and error messages
- AccessibilityKeyboard use and focus order
- Security* (on paid plans)HTTPS, headers and secure cookies
Apps and scripts
Every new app adds code to every page.
- PerformanceRender-blocking third-party scripts
- EcologyPage weight and a CO₂e estimate
- Security* (on paid plans)Cross-domain scripts without SRI
All modules: PerformanceSEOAccessibilitySecurityEcology
European Accessibility Act
Since June 2025 your store must be accessible.
The EAA covers online stores, excluding microenterprises. Insight runs a readiness screening: automated checks of selected WCAG 2.2 and EN 301 549 rules with a prioritised fix list.
It is a starting point, not certification or legal advice. Some checks always need a person.
Accessibility moduleCart and forms: what Insight checks, what you check
- Form field labelsautomated
- Text and button contrastautomated
- Button and link namesautomated
- Lang attribute and heading structureautomated
- The whole purchase path by keyboardby hand
- How clear error messages areby hand
When to check
Three moments when a store most easily loses something.
One audit before a change and another after it show what changed.* (on paid plans)
-
Before a campaign
Check the landing and product pages you are about to send paid traffic to.
Store score · fixes -
After a theme or app change
A new measurement shows whether a new app or tag broke something.
Store score · new app -
Before the season
Before Black Friday or a sale, check the store is ready for the traffic.
Store score · season starts
A plan for your store
How many pages does your store have?
Count products, categories and content pages. The plan follows how many pages one crawl covers.
* Features marked with an asterisk on this page are on paid plans. A single page, such as a product page, can be checked on any plan. Full pricing
Yes. Insight analyzes a publicly available page address, so it needs no plugin and no access to the store admin.
Yes. The analysis targets a specific URL, so you can check the home page, a category, a product page, a campaign landing or any other public page separately.
The publicly available steps of the purchase path, yes. Anything that needs login, a session, a cart or test data may need separate configuration or a manual check.
Yes. Check the landing or product page before launch, then compare the result after changes to see whether performance, SEO or accessibility regressed.
No. Insight does not estimate lost revenue and does not replace GA4, CRM or store-panel data. It shows technical problems that can affect the customer experience.
Not entirely. Insight uses Lighthouse to measure performance and combines it with SEO, accessibility, security, ecology, measurement history and implementation priorities.
The EAA applies since June 28, 2025 and covers e-commerce stores, excluding microenterprises providing services. Insight runs a readiness screening: automated checks of selected WCAG 2.2 and EN 301 549 rules with a prioritized fix list. It is not certification or legal advice.
No. Automated checks find part of the WCAG issues and point to what needs manual review, but a full assessment also needs manual testing, such as the whole purchase path by keyboard and screen reader.
Check your store before the next campaign.
The Free plan needs no card and no store admin access.
- 1 Create an accountFree plan, no card.
- 2 Enter your store URLNo plugin, no admin access.
- 3 See what to fixPriorities from product page to checkout.